Lester was founded in Branford, Connecticut by Robert Lester in 1981. Bob was one of the early adopters of Information Technology in the business services industry and used technology platforms such as IBM’s AS/400 and HP-UX to provide differentiated & high-quality solutions to the Publishing and Non-Profit industries.
For over 30 years, LesterUSA’s publishing division has helped publishers acquire and renew subscribers for their paid and controlled subscription magazines. Whether our clients need to build qualified circulation before their BPA or AAM audit or simply boost their paid subscriber base, we can guide them through this process. We have the experience to grow your subscriber base for your print and digital assets.
LesterUSA’s Publishing Division staff has years of experience and includes on-staff circulation specialists. We have been a member of BPA’s Telemarketing Committee since it’s inception. We understand the goals of Audience Development Managers. We know how precious a list can be, that sometimes every last subscriber is needed on the BPA statement.
We understand audit requirements and deadlines. And, we realize there are budget constraints. We’ll design the most effective strategy to meet our clients’ circulation goals, and closely monitor and evaluate their results.
Non Profit Industry
For over 30 years, LesterUSA’s fund raising division has implemented thousands of successful personalized cost-effective, Annual Fund, Capital, Membership and Specialty Campaigns for leading Universities, Colleges, Independent Schools and Non-Profit Organizations.
LesterUSA works in partnership with our clients to create campaigns that deliver maximum results. Lester strives to upgrade donors, re-engage lapsed donors and convert non-donors. Our experienced and caring callers work on our client’s behalf to increase the retention rate, improve upon the level of contribution and provide valuable data enhancement.
At LesterUSA there are no limitations on the time or effort that go into campaign development and execution. We will effectively represent your cause by precisely blending resources into a cost conscious campaign. LesterUSA delivers the best value for your fund raising budget.
Outsourced Lead Generation
As our clients have moved to Performance Based Marketing, LesterUSA has transitioned with them to provide quality Lead Generation Service. We have experience in finding quality prospects across a broad range of industries, including Information Technology.
Our Lead Generation service is aimed at finding prospects that have shown an organic interest in our client’s products and services. We perform content marketing to find such prospects. Content maybe in the form of a white paper that the prospect has agreed to receive; or a webinar that they have agreed to attend; or a newsletter subscription. By sowing an interest, they are more likely to buy a product or a service from you.
Increasingly marketing departments are under pressure to demonstrate Return on Investment on their marketing investments. Website Page views, Search Marketing Views, or Advertising on Print and Digital assets is no longer enough. Leads is the new currency.